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Migrate a Bid Model

Overview​

The Definitions and API Comparison tables highlight the main terminology, actions, and API methods for managing Bid Modeling. Select an endpoint from IQM or DV360 to review that platform's relevant API documentation. By comparing APIs, you can migrate your Bid Modeling workflows from DV360 to IQM.

Definitions​

IQMDV360Description
Bid ModelCustom Bidding AlgorithmThe set of optimizations applied to a Campaign or Insertion Order. These optimizations control where ads appear, and define their priorities, bids, and budget allocation.
Bid Model DataScript or RulesA Bid Model setting that adjusts a Campaign's base bid based on specified parameters.
DimensionDimensionA property in digital advertising used to categorize, filter, or analyze audiences, Campaigns or inventories. It serves as a targeting parameter for advertisers, specifying where an ad appears.
Bid ModifierScore or MultiplierA multiplier applied to a base bid.
Spend RatioWeighted ConversionsA setting that determines how the Campaign budget is distributed across targeting dimensions.
Dimension PriorityA setting that dictates the order in which a Campaign should attempt to deliver impressions based on the available budget.
info

IQM's Bid Model currently supports applying Bid Modifiers to Creatives.

It will soon support the folloowing dimensions: Location (City, State, Zip), Device, and Inventory (Open Exchange, Publisher Category, Deal ID).

API Comparison​

Base URLs
  IQM: https://app.iqm.com
  
  DV360: https://displayvideo.googleapis.com
ActionIQM EndpointDV360 EndpointNotes
Add Bid ModelingPOST/api/v3/bm/campaigns/{campaignId}/bid-modelsPOST/v3/customBiddingAlgorithms
Add Bid Modeling to Insertion OrderPUT/api/v3/bm/io/{ioId}/bid-modelsPOST/v3/advertisers/{lineItem.advertiserId}/lineItems
PATCH/v3/advertisers/{lineItem.advertiserId}/lineItems/{lineItem.lineItemId}		Add Bid Modeling to an Insertion Order and its associated Campaigns.

DV360 adds Custom Bidding when creating/updating Line Items. Add a customBiddingAlgorithmId to the MaximizeSpendBidStrategy object within the bidStrategy object.
Update Bid ModelingPATCH/api/v3/bm/campaigns/{campaignId}/bid-modelsPATCH/v3/customBiddingAlgorithms/{customBiddingAlgorithm.customBiddingAlgorithmId}
Add/Update Multiple Bid ModelsPUT/api/v3/bm/campaigns/{campaignId}/bid-modelsn/aIQM endpoint supports adding, updating, and deleting Bid Model data.
Get Campaign Bid Model DetailsGET/api/v3/bm/campaigns/{campaignId}/dimensions/count
GET/api/v3/bm/campaigns/{campaignId}/dimension/{dimensionId}/spent
GET/api/v3/bm/campaigns/{campaignId}/bid-models/count		GET/v3/customBiddingAlgorithms/{customBiddingAlgorithmId}IQM endpoints get counts of dimensions, spending by dimension, and modeled items count by campaignId.
Include/Exclude ManagementPOST/api/v2/cmp/deviceType/includeExclude
POST/api/v2/cmp/exchange/includeExclude
POST/api/v2/cmp/trafficsource/includeExclude
POST/api/v3/bm/campaigns/{campaignId}/include-Exclude/dimensions/{dimensionId}		POST/v3/customBiddingAlgorithms/{customBiddingAlgorithmId}/scripts
GET/v3/customBiddingAlgorithms/{customBiddingAlgorithmId}:uploadScript		IQM has separate endpoints for including/excluding device types, exchanges, traffic sources, and dimensions.

DV360 specifies include/exclude options with the CustomBiddingScriptRef object when creating a Script. The CustomBiddingScript is then uploaded to a CustomBiddingAlgorithm. See More Bid Model Resources below for reference material.

More Bid Model Resources​

IQM:

DV360: